Black Friday sales have recently been taking root in Japan and this year the nation's retailers are expecting customers to go on a shopping spree following last year's weak sales due to the COVID-19 pandemic.
Japanese retailers started embracing Black Friday — which falls the day after U.S. Thanksgiving and marks the unofficial start of the holiday shopping season in a growing number of countries — around 2016. Friday is the start of this year's Black Friday sales period and major brands and retailers across the country are once again launching sales campaigns to lure customers to their stores and websites.
Amazon Japan, for example will set up a special landing page on its site from Friday through Dec. 2, with discounts on hundreds of thousands of products, from clothes and food to home appliances.