Tokyo 2020 Olympics sponsor Toyota will not run Games-related TV commercials in japan amid lackluster public support for the Olympics, with two-thirds of Japanese in a poll doubting a safe Games can be held during the COVID-19 pandemic.
Toyota Motor Corp. Chief Executive Officer Akio Toyoda and other executives will not attend the opening ceremony either, Toyota said on Monday.
"It is true that Toyota will not be attending the opening ceremony, and the decision was made considering various factors including no spectators," a spokesperson said. "We will not be airing any commercials related to the Games in Japan."