No more feasting from the hotel buffet, showing off your tan under the disco lights or impromptu dips in the swimming pool — holidaying during the coronavirus pandemic will be a more sanitized affair.

Across Europe, COVID-19 has grounded aircraft and shut hotels, and with travel restrictions still in place, British government ministers have warned U.K. holidaymakers not to expect to be able to make trips abroad this summer.

But Germany-headquartered TUI, with 27 million customers last year, said holidays would still be possible and it was gearing up for a July restart with new safety measures, which amounted to a "reinvention of the holiday".