• JIJI, Kyodo, Reuters

  • SHARE

Rakuten Inc. Chairman and President Hiroshi Mikitani said Tuesday that his company will start full-scale mobile phone services April 8.

Rakuten’s full entry into the Japanese mobile phone market is expected to trigger severe price competition with the three main carriers — NTT Docomo, KDDI and SoftBank. Rakuten set its only mobile plan at ¥2,980 per month, or less than half of its major rivals’ offerings.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW