• JIJI, Kyodo, Reuters


Rakuten Inc. Chairman and President Hiroshi Mikitani said Tuesday that his company will start full-scale mobile phone services April 8.

Rakuten’s full entry into the Japanese mobile phone market is expected to trigger severe price competition with the three main carriers — NTT Docomo, KDDI and SoftBank. Rakuten set its only mobile plan at ¥2,980 per month, or less than half of its major rivals’ offerings.

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