With pictures of ecstatic citizens standing in applause, happily tearful legislators and even a social media game, China's propaganda drive has kicked into high gear following Xi Jinping's unanimous reappointment as president.

Xi's face dominated the front pages of major Sunday newspapers, many carrying the same editorial from the ruling Communist Party's official People's Daily using language once more associated with Mao Zedong to say he was a "leader loved and respected by the people" and "helmsman of the country."

"The voyage of a great country cannot do without a helmsman," the paper wrote.