The GOES-S satellite thundered toward orbit aboard an Atlas V rocket, slicing through a hazy late afternoon sky. Dozens of meteorologists gathered for the launch, including TV crews from the Weather Channel and WeatherNation.

GOES-S is the second satellite in an approximately $11 billion effort that's already revolutionizing forecasting with astonishingly fast, crisp images of hurricanes, wildfires, floods, mudslides and other natural calamities.

The first spacecraft in the series, GOES-16, has been monitoring the Atlantic and East Coast for the past year for the National Oceanic and Atmospheric Administration . The same first-class service is now coming to the Pacific region.