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Shiseido will build first domestic plant in over three decades to meet growing demand for cosmetics

Kyodo

Shiseido Co. said Thursday it will build its first new domestic plant in 36 years to meet growing demand for cosmetics particularly from foreign visitors to the country, .

The company plans to invest about ¥40 billion ($355 million) on building the factory in Otawara, Tochigi Prefecture. It will be Shiseido’s fourth plant in Japan, and is slated to start production in fiscal 2019.

The cosmetics manufacturer also said it will double the output capacity of a factory in Osaka that it plans to rebuild by 2020, and will increase production and expand its lineup of high-end products.