The Kai group, which makes cutlery-related products, has opened its first retail outlet in India after betting on the fast-growing consumer market by establishing a manufacturing facility in line with the government's "Make in India" policy.
Kai, more than 100 years old and coming from a traditional blade and knife production area in central Japan, plans to invest 1.75 billion rupees ($27.33 million) over the next three years in Asia's third-largest economy and launch five stores by 2022.
"It's now time to expand our brand presence in the country, " Koji Endo, group president, said during an opening ceremony last Friday for its "kai shop" in the Select Citywalk shopping mall in New Delhi.