Boeing won a key endorsement from United Airlines for the latest model of its best-selling 737 on Tuesday and struck an upbeat tone by raising its 20-year industry demand forecast despite signs the pace of growth is slowing.

A day after the launch of the 737 MAX 10 at the world's biggest air show in Paris, United said it would convert an order for 100 other 737 MAX planes to the new model.

Gerry Laderman, United senior vice president, said the MAX 10 had "the best economics of the family," a boost for a plane Boeing designed to plug a gap in its range at the top end of the market for single-aisle jets, following runaway sales of the rival Airbus A321neo.