The global rollout of "Pokemon Go" is being held back by the unexpected popularity of the game, which has shot to the top of download charts since it debuted less than a week ago.

Niantic Inc., which developed "Pokemon Go" with Nintendo Co. and Pokemon Co., is working to boost server capacity to keep up with data traffic and introduce the location-based smartphone game outside of the U.S., Australia and New Zealand, the countries where it debuted last Wednesday.

Masashi Kawashima, Niantic's Asia-Pacific director, said a release in other countries would happen "as soon as possible," while declining to give a specific timeline.