• Kyodo

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As 2016 will be the year of the monkey, Japanese underwear makers are gearing up to employ their once-in-12-year sales tactics: marketing red underwear to cash in on a legend that one can stay healthy by wearing such garments in that particular year.

Gunze Ltd. has gone to Kiyomizu-dera Temple in Kyoto to pray for health and long life for those who wear the company’s Year of the Monkey Lucky Underwear products, which were launched in September.

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