The popularity of Japanese anime around the world has triggered the growth of a variety of businesses targeting those who like to dress up as a favorite character from a manga or anime, known as "cosplay," as in "costume play."
These range from video shooting studios to online shops for custom-made costumes, and even cosplay events backed by city governments to revitalize their economies, just to name a few.
At Cure Studio of Cosset Ikebukuro Honten run by Hacosta Inc. in Tokyo, for example, users can shoot and compose videos in which they themselves appear in a virtual world of movies, anime or computer games.