Color Run comes to Tokyo

IMG Worldwide, the global sports, fashion and media company, and The Color Run, a unique 5-km paint race series, will hold its popular event in Japan next year sponsored by New Balance.

The Color Run was founded in January 2012 as a way to promote health and happiness by bringing the community together to participate in the “Happiest 5K on the Planet.” Since it was founded, the race has exploded and more than 170 events in over 30 countries have been held in 2013.

In a 5-km untimed race, thousands of people are doused from head to toe in different colored paint at each kilometer. There are only two rules: Participants have to wear white at the starting line and they have to finish plastered in color. Anyone can participate in the race.

Next March 15, the race will be held at the Country Farm Tokyo German Village in Chiba Prefecture and on April 12, it will be held at Sagami Lake Pleasure Forest in Kanagawa Prefecture.

Entries are now being accepted for the race in March.

For more information, visit thecolorrun.jp .


Arashi joins tourism push

This month Japan launched “Welcome Advertisement Campaign,” featuring J-pop idol group Arashi as a tourism-oriented nation navigator at six international airports in Japan.

In a last-lap sprint toward achieving a record 10 million foreign visitors to Japan this year, the Japan Tourism Agency launched the campaign at Haneda, Narita, Kansai, Chubu, New Chitose and Fukuoka international airports.

This is the second time since 2010 that Arashi has been appointed as the navigator. Because of their worldwide popularity, especially in Asia, from where a major portion of foreign visitors to Japan come, they were considered the ideal magnet to draw more foreign visitors.

A huge graphic advertisement featuring Arashi is being displayed near the arrival gate of the airports, bearing the message “Yokoso!” (Welcome) and “Arigato” (Thank you) to visitors from abroad.

As a token of appreciation to visitors contributing to reaching the record for 2013, the first 1,000 visitors can receive a limited-edition original “Arashi Cool Japan Tenugui” (Japanese-style cotton washcloth) gift through December.

For more information, visit www.jnto.go.jp .

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.