After spending a month and a half sifting through 200 names for its new budget airline, ANA Holdings Inc. decided on the plainest one: Vanilla Air.
"Vanilla is loved by everyone in the world," Tomonori Ishii, president of the new airline based at Narita airport, told reporters in Tokyo Tuesday. "The smell of vanilla makes people relaxed."
The budget airline will start operating under the new name from late December, focusing more on international flights connecting Narita airport with tourist destinations overseas, Ishii said.