• Bloomberg, Kyodo

  • SHARE

After spending a month and a half sifting through 200 names for its new budget airline, ANA Holdings Inc. decided on the plainest one: Vanilla Air.

“Vanilla is loved by everyone in the world,” Tomonori Ishii, president of the new airline based at Narita airport, told reporters in Tokyo Tuesday. “The smell of vanilla makes people relaxed.”

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)