In graying Japan, game arcades are no longer the preserves of young people, with operators seeking out new customers among the rapidly growing number of elderly people.
Capcom Co. is one such operator finding business opportunities in the senior market. The game company since last spring has held four events for people aged 50 or older to play games at its arcades nationwide, drawing more than 800 people.
The participants, including first-timers and some accompanied by their children and grandchildren, play a variety of games free of charge with the assistance of staff.