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When Wally De Backer first came to Japan with his rock band The Basics, his prospects didn’t seem very promising.

“We’d come to Japan and play at these live-house venues. We got about 30 or 40 industry people to come down to a show and one guy from a label came over and whispered in my ear, ‘Hmmm, you are a very good band. This does not work in Japan. You should sign to a U.K. label or American label, have success, then you sign Japan. This will not work.”

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