• Kyodo


In an effort to expand Japan’s share of the growing Chinese market, the government is organizing a promotional event in Beijing this week to show off services that exemplify the “Cool Japan” image.

“This exhibition shows good features of Japan in what can be described as friendliness, cleanness and ‘omotenashi,’ or hospitality, as part of Cool Japan,” Mitsuyoshi Yanagisawa, a senior vice minister of economy, said at a trade fair that got under way Monday for a five-day run.

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