Japanese health drinks have been gaining popularity in the Middle East.

The Nagoya-based beverage company Pokka Corp. has been exporting its Vitaene C drinks to Dubai in the United Arab Emirates since the early 1990s, but sales have really jumped in the in the past three years thanks to an increase there in health-consciousness.

Vitaene C, a soft drink Pokka says is chock-full of vitamins, comes in 240-ml bottles, larger than similar products.