• Kyodo


Mazda Motor Corp. President Takashi Yamanouchi said Thursday the company will focus on developing vehicles powered by fuel-efficient engines, a strategy contrasting with those of other major automakers involved in fierce competition over electric vehicles and hybrids.

“We want to be a brand loved by customers who like the pulse of engines,” Yamanouchi said in a group interview, pledging Mazda will enhance its SKYACTIV technology to make fuel-efficient engines and transmissions.

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