• SHARE

Teruhiro Ueno has seen both his business and reputation grow by upholding a key retail strategy: undercutting the competition.

The 67-year-old founder of the Zoff eyeglasses chain has thus taken on the handle of “price-breaker” in the process of revolutionizing the cost of retail glasses.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)