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NTT DoCoMo Inc. forecast Friday that its profit will rise 2.4 percent this business year, falling short of analysts’ estimates, because a discount-calling plan will cut into sales.

Net income for Japan’s largest mobile phone operator is expected to increase to ¥503 billion in the 12 months that started April 1, from ¥491.2 billion a year earlier, the company said. The median estimates of 17 analysts compiled by Bloomberg was for ¥529.9 billion.

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