• Bloomberg


NTT DoCoMo Inc., Japan’s largest but slowest-growing mobile-phone operator by customer, said Friday it plans to spend about ¥10 billion to promote a new corporate logo as it seeks to stem a decline in its market share.

“We need to polish the brand and strengthen our connection with users,” DoCoMo President Masao Nakamura said at briefing in Tokyo. “We need to listen and respond to customer needs.”

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.