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NTT DoCoMo Inc., Japan’s largest but slowest-growing mobile-phone operator by customer, said Friday it plans to spend about ¥10 billion to promote a new corporate logo as it seeks to stem a decline in its market share.

“We need to polish the brand and strengthen our connection with users,” DoCoMo President Masao Nakamura said at briefing in Tokyo. “We need to listen and respond to customer needs.”

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