Honda Motor Co. will raise incentives in the United States to a record level this year to spur sales of Pilot sport utility vehicles and other aging models amid higher gasoline prices.
The average incentive to dealers per vehicle in the U.S., Honda’s most profitable market, will rise to $1,000 (about ¥107,000) this year from $950 a year earlier, Chief Financial Officer Fumihiko Ike said Tuesday in Tokyo.
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