NAGOYA (Kyodo) An increasing number of domestic and foreign businesses are offering luxury services in Nagoya as area residents have earned a reputation for being lavish spenders instead of frugal, as in the past.

On the 51st floor of the JR Central Towers commercial complex in the city's central area, a lavish aesthetic salon, Socie 245, has attracted many customers for its Jacuzzi and body massage courses that cost as much as 100,000 yen per course.

"We've had a better-than-expected turnout" since the salon's launch in March, its manager said.