Honda Motor Co. announced business expansion plans Wednesday that include construction of a new factory in Japan and two more in North America by 2010 to meet increasing demand for its vehicles.

"Overseas sales are expected to expand," Honda President Takeo Fukui said at a news conference at company headquarters in Tokyo. "We will produce cars where there is demand."

Fukui also said the company will begin selling a cheaper, new hybrid model aimed at families in 2009.