Five Tokyo-based television broadcasters and four advertisement agencies are planning to launch a new company in April to show TV programs online, industry sources said Thursday.
In a bid to counter popular online content distribution services by cable broadcaster Usen Corp. and Internet firms like Softbank Corp., the new company will set up a joint Web site for the five broadcasters' to distribute TV programs.
Tokyo Broadcasting System Inc., Nippon Television Network Corp., Fuji Television Network Inc., TV Asahi Corp. and TV Tokyo Corp. are now separately offering programs on their individual Web sites, however the services have not been popular.