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NEC Corp. on Monday unveiled the N940, touted as the first cell phone aimed at the Chinese market capable of receiving TV programs.

The mobile phone, which has a 2.1-inch liquid crystal display, will go on sale by the end of March, the electrical machinery maker said. It is expected to sell for about 3,000 yuan (about 40,000 yen).

Users can watch analog broadcasts for a maximum duration of 60 minutes. The display is a touch-sensitive panel, and users can operate it with a stylus. Input by Chinese handwriting is available.

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