CEO, COO, CFO and even CSO (chief strategy officer) are part of today's simmering pot of corporate alphabet soup as Japan Inc. increasingly adopts U.S.-style management regimens.

Yet, Kazunori Ueno is probably the only one who sports the title of CGO. The 49-year-old managing director of Bandai Co., the country's largest toy maker, assumed the newly created position of Chief Gundam Officer in April.

"Good joke," is the inevitable comment by those who first see his business card, with "CGO" in a fat font and the shadow image of the robot Gundam wielding a sword.