• Kyodo

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Japan’s rice market is a “terrible embarrassment” for consumers, U.S. Trade Representative Robert Zoellick said Monday, urging Tokyo to further open up the market to foreign rice.

“On Japanese rice, this is a terrible embarrassment for the Japanese consumer — a good case of frankly why trade liberalization for all countries is beneficial,” Zoellick told a news conference. “People pay a tremendous amount for rice in Japan that they shouldn’t have to, and at a time that the economy has been struggling.”

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