"Super Oyaji," also known as grocer Junichiro Yasui, has been gaining attention for his green streak -- and it has nothing to do with his produce section.
The local business leader has been raising eyebrows by wielding such unusual weapons as recycling and the environment in the battle to revitalize the Waseda district in Shinjuku Ward, Tokyo. And he seems to be winning.
With mom-and-pop retail shops threatened by the specter of department stores, and landfill sites brimming with trash, Yasui has come up with a recipe to ease the strain on both.