• Kyodo

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A prominent Japanese entertainment agency has set up an affiliated company in South Korea, company officials said.

Amuse Korea, set up by Amuse Inc. on May 1 with capital of 30 million yen, is the first entertainment agency to be established in the country by a Japanese company.

Amuse, based in Tokyo’s Shibuya Ward, plans to introduce South Korean films and singers to Japanese audiences and to organize joint concerts by Japanese and South Korean singers, they said.

Amuse is one of the Japanese distributors of the South Korean movie “Shuri,” which became a hit in both Japan and South Korea last year.

Since 1998, the South Korean government has been gradually lifting a ban on Japanese pop culture such as movies and animation.

In June, it is expected to take another step in giving Japanese products more access.