Meiji Life Insurance Co. logged a 20.2 percent year-on-year decline in sales of new personal insurance and annuity policies during the April-September period, the firm announced Friday.

Meiji, one of the seven major life insurers, also suffered a 6.9 percent decline in premium revenue compared to the same period last year. The figure stood at 1.1 trillion yen.

As a result, the firm's total outstanding personal insurance and personal annuities contracts were worth 132.23 trillion yen, down 5.4 percent from last year's first half.