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Microsoft used its platform at the Tokyo Game Show on Thursday night to announce the launch of its cloud gaming service in Japan and also continue its efforts to win over Japanese gamers.

Microsoft’s Xbox brand chief, Phil Spencer, hosted the company’s Tokyo Game Show livestream event and made sure to highlight Xbox’s commitment to Japan, a market where it has mostly lagged behind Nintendo and Sony. Spencer said Microsoft is looking to add more Japanese games to its lineup, and the company said there were already more than 100 titles that have been localized for the Japanese market on its gaming subscription service.

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