• SHARE

Businesses in Britain are coming up with inventive ways to try to broaden the appeal of sake to suit European palates as Japan looks to increase sales in developed markets across the world.

For many in Britain, sake is an acquired taste and is only consumed with Japanese food. Often, people will first drink the beverage in Japanese restaurants with no knowledge about the brand or the quality of what they are trying.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)