The prefix "anti" is often used before the word "aging" in Japan, as if there are only two choices — youth and beauty, or age and wisdom — and the former is preferred to the latter.
But top model Rinka wants a little bit of everything. She is out to empower women to celebrate aging by telling them there is no need to choose one over the other, and that no woman comes with an expiration date.
Rinka, whose real name is Chieko Nenaka, is one of the country's most recognizable cover girls, her face splashed across magazines sold at newsstands, bookstores, convenience stores and supermarkets.