There is a long list of reasons to visit Shibuya's latest addition to its cityscape — from the craft cocktails served in its roomy lounge to the outdoor terrace with large white cushions and its architect-designed convenience store. Not to forget the pop-up space, four spacious event rooms, a kushiyaki (grilled skewered dishes) outlet and a wooden rooftop chapel.

With so much going on, it may be easy to forget that there is one other compelling reason to visit: checking in and going to sleep.

Trunk (Hotel), which recently opened its doors in Tokyo's Shibuya district, is one of a string of new establishments in the capital that are transforming Japan's traditional hospitality industry. Tokyo's hotel scene has long been dominated by either salaryman-packed business hotels or high-end luxury five-star hotel chains, with little in between (love hotels aside).