Some may shudder at the very thought of it, but more and more people are flinging off their duvets with glee and bounding into action-packed days that start when even larks are still lounging in their nests

The peaceful, wee small hours of the morning might appeal to those wistfully, romantically or energetically inclined, but they are also eyed by business types as a vacuum crying out to be cashed in on.

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