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Founded in 1987 by all-girl rock band Show-ya, Naon no Yaon is a festival dedicated to female artists — although anyone expecting a kind of Japanese version of American chick-rock festival Lilith Fair will either be very disappointed or very pleased to learn that this event has a decidedly pop bent.

Naon no Yaon is cosponsored by Japan’s increasingly monolithic Avex group of labels, which is taking the opportunity to push an interlocking web of high-energy J-pop cheer.

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