Ever since Takuya Kimura got married and became a father, his popularity among women has cooled. Fellow SMAP member Masahiro Nakai has apparently taken up the slack, though Nakai’s female fans don’t seem to want to sleep with him the way they wanted to with Kimutaku. The reason for Nakai’s popularity is a little deeper. Women don’t imagine him as a boyfriend but rather as an ideal confidant due to his solicitude and honesty.

These two character traits are exploited to somewhat weird effect on “Nakai Masahiro no Kinyobi no Sumatachi (Masahiro Nakai’s Friday Smappers)” (TBS, Friday, 9 p.m.), a variety show where Nakai acts as a kind of cool social director for 100 women from all walks of life.

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