Natalia Roschina feels frustrated. Frustrated at complaints about a bad economy and frustrated at people not taking the initiative to better their situation. Instead of dwelling on the dismal state of economic affairs, the entrepreneur wants to lead by example, improving herself, growing her business, and in the process helping others to do the same.
Since arriving in Japan in 1997, the Russian native has worked in a number of industries before finding her passion and starting her own company.
A one-year scholarship at Osaka Gaidai University helped her to hone her Japanese skills. She's now fluent in the language, along with English, Russian and German.