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Kae Inoue

For Kae Inoue's latest contributions to The Japan Times, see below:

Carmakers chase female buyers

Business Jul 28, 2009

Carmakers chase female buyers

More than 300 young women, sporting curly chestnut brown-dyed hair, heavy makeup and manicured nails crowded into a Toyota showroom, peering at a Prius painted candy-apple red and decorated with rhinestones and heart-shaped pink stickers. "I'm not really interested in cars," said Erika Horiki, 23, ...