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Chris Shimamoto

For Chris Shimamoto's latest contributions to The Japan Times, see below:

Sanrio takes big risk with new strategy

/ May 23, 2014

Sanrio takes big risk with new strategy

Hello Kitty is having a midlife crisis. Sanrio Co., the owner of the 39-year-old white cat character with no mouth and a red bow on her ear, has made a fortune licensing its brand to other companies, letting them bear the risks of making and ...