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Japanese billionaire’s drab clothing firm becomes a sportswear sensation

Business / Corporate Mar 23, 2021

Japanese billionaire’s drab clothing firm becomes a sportswear sensation

by Min Jeong Lee and Yoojung Lee

Shares in Yoshio Tsuchiya’s Workman Co. have more than quadrupled since the start of 2018.

Practical workwear bucks the trends and brands turn to digital talent

Style & Design | ON: FASHION Mar 13, 2021

Practical workwear bucks the trends and brands turn to digital talent

by Samuel Thomas

Utility wear brand Workman is enjoys rise in sales despite a downturn in the fashion industry. Meanwhile, Valentino and Wego sign on virtual celebrities to appeal to specific demographics.

Pandemic widens divide between winners and losers in Japanese clothing business

Business Feb 28, 2021

Pandemic widens divide between winners and losers in Japanese clothing business

by Takuya Okamoto

An increasing number of people are gravitating toward reasonably priced functional garments and moving away from traditional business wear as working remotely becomes more common.

Behind the mask: The show must go on

Style & Design Feb 24, 2020

Behind the mask: The show must go on

by Samuel Thomas

As the impact of COVID-19 leads to the postponement or cancelation of various fashion events, the industry faces a quandary — it is unseemly to focus on the relatively trivial business of style at a time of great concern?

Blue-collar clothier Workman shakes up Japan's stagnant apparel market

Business / Corporate Jul 1, 2019

Blue-collar clothier Workman shakes up Japan's stagnant apparel market

by Alex K.T. Martin

It's a weekday morning and a steady stream of customers is entering a Workman store in Tokyo's industrial Ota Ward, mostly blue-collar workers looking for ¥99 rubber gloves, ¥3,500 safety shoes and other gear they need before heading to construction sites. The clientele markedly shifts ...

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