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Fans asked to not send Valentine's chocolates to favorite characters due to virus

National Feb 13, 2021

Fans asked to not send Valentine's chocolates to favorite characters due to virus

Video game fans are being asked not to send chocolate to their favorite characters on Valentine's Day amid the continuing spread of the coronavirus. Every Feb. 14, gamers send chocolates to characters and developers of Square Enix Co., best known for the blockbuster Dragon Quest ...

Will you be my pandemic Valentine?

National / Media | Japan Pulse Feb 12, 2021

Will you be my pandemic Valentine?

by Kaori Shoji

The coronavirus is making people rethink traditional Valentine's Day customs.

Confess! Dating in Japan requires short set phrases to spark the fire

Language / Bilingual Feb 12, 2021

Confess! Dating in Japan requires short set phrases to spark the fire

by Daniel Morales

Valentine's Day is coming up, and knowing what to say to make things official with your crush is half the battle. The good news is the steps to a kokuhaku (confession) are straightforward.

Koji Arano: Dating in a pandemic, ‘every encounter is now more valuable’

People | 20 QUESTIONS Feb 12, 2021

Koji Arano: Dating in a pandemic, ‘every encounter is now more valuable’

by Alisa Yamasaki

Through his YouTube channel Moteki Producer, Osaka native Koji Arano offers up relationship advice to a love-hungry audience.

On the hunt for chocolate cake? Surprisingly, Sushiro has you covered.

Food & Drink | DESSERT WATCH Feb 6, 2021

On the hunt for chocolate cake? Surprisingly, Sushiro has you covered.

by Patrick St. Michel

With its new double-chocolate cake, the famous sushi chain is the Valentine’s Day destination we didn’t know we needed.

Mister Donut’s Pierre Marcolini collaboration gets a jump on Valentine’s Day

Food & Drink | DESSERT WATCH Jan 17, 2021

Mister Donut’s Pierre Marcolini collaboration gets a jump on Valentine’s Day

by Patrick St. Michel

The six limited-edition doughnuts pair classic flavors like chocolate, hazelnut and raspberry.

KitKat kicks it up a notch with its Valentine's-limited Cacao Fruit Dessert

Food & Drink | DESSERT WATCH Feb 1, 2020

KitKat kicks it up a notch with its Valentine's-limited Cacao Fruit Dessert

by Patrick St. Michel

Have you ever wanted to know how cacao fruit tasted? Now you can, with Nestle Japan's new cacao fruit-flavored KitKat. (Spoiler: It's zesty!)

'Tinder for cows' matches livestock in the mood for love

World / Offbeat Feb 14, 2019

'Tinder for cows' matches livestock in the mood for love

A Tinder-inspired app is helping farmers match up potential partners for their cattle. Called "Tudder" — a mix of dating app Tinder and udder — it lets farmers swipe right on cattle they like the look of. They are then directed to a page on the ...

Not so much obliged: More Japanese women buying Valentine's chocolates for themselves, not colleagues

Business Feb 13, 2019

Not so much obliged: More Japanese women buying Valentine's chocolates for themselves, not colleagues

by Ryotaro Nakamaru

More and more women in Japan are abandoning the tradition of giving obligatory chocolates to male coworkers on Valentine's Day, instead using the occasion to treat themselves. The trend reflects shifting societal norms and consumer attitudes in the country, creating new opportunities and challenges for ...

Loft under fire for its outdated portrayal of women in advertising campaign

National / Media | Japan Pulse Feb 9, 2019

Loft under fire for its outdated portrayal of women in advertising campaign

by Patrick St. Michel

Retailers typically strive to promote their products by creating ad campaigns that attract consumers’ attention. Loft Co. appears to have achieved this with the recent launch of its 2019 Valentine’s Day campaign, albeit for the wrong reason. The chain, which sells everyday commodities in Japan and ...

Say 'I love you' a different way with Kourakuen's chocolate ramen

Food & Drink | DESSERT WATCH Feb 9, 2019

Say 'I love you' a different way with Kourakuen's chocolate ramen

by Patrick St. Michel

This Valentine's Day offering from ramen chain Kourakuen features a soy sauce-based ramen with a hefty dose of chocolate.

Majority of women to buy Valentine's chocolates for themselves, averaging ¥4,200, Japan survey shows

National Feb 8, 2019

Majority of women to buy Valentine's chocolates for themselves, averaging ¥4,200, Japan survey shows

Over 60 percent of women who plan to buy chocolates for Valentine's Day are considering treating themselves and buying chocolates for their own enjoyment, a survey by Matsuya Co.'s Ginza department store in Tokyo has shown. Of all respondents, 94.1 percent answered that they will ...

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