underwear - The Japan Times

Style & Design Dec 23, 2019

Japan's fashion brands look to meet new consumer standards

by Samuel Thomas

As the festive season encourages consumers to splash out and treat themselves, there's both good and bad news in the fashion industry.

National Apr 22, 2018

Japan breast cancer survivor designs underwear to help others cope with the disease

A breast cancer survivor has created an undershirt with a built-in bra to help other women fighting the disease. After having one of her breasts removed due to cancer, Mie Bowman, 36, now runs an underwear business called Shitagiya Clove. She holds sessions in the ...

Business / Tech Jan 7, 2016

Smart underwear that measures health data developed

An upcoming trade fair in Tokyo will showcase wearable devices that include underwear that can measure the wearer's heart rate, calorie consumption and back straightness. The machine-washable garment, knitted with conductive metallic textiles, was developed by major underwear maker Gunze Ltd. in collaboration with NEC ...

National Oct 28, 2015

Underwear makers seeing red in year of the monkey

As 2016 will be the year of the monkey, Japanese underwear makers are gearing up to employ their once-in-12-year sales tactics: marketing red underwear to cash in on a legend that one can stay healthy by wearing such garments in that particular year. Gunze Ltd. ...

Business / Corporate Nov 11, 2014

Wacoal reaches settlement with U.S. FTC over weight-loss underwear

Wacoal Holdings Corp. said Tuesday it has officially reached a settlement with the U.S. Federal Trade Commission to pay $1.3 million (about ¥150 million) in refunds to buyers of its weight-loss underwear for women. The Kyoto-based lingerie maker agreed in late September to refund buyers ...