Behind the mask: The show must go on
As the impact of COVID-19 leads to the postponement or cancelation of various fashion events, the industry faces a quandary — it is unseemly to focus on the relatively trivial business of style at a time of great concern?
Japan's fashion brands look to meet new consumer standards
As the festive season encourages consumers to splash out and treat themselves, there's both good and bad news in the fashion industry.
Japan breast cancer survivor designs underwear to help others cope with the disease
A breast cancer survivor has created an undershirt with a built-in bra to help other women fighting the disease. After having one of her breasts removed due to cancer, Mie Bowman, 36, now runs an underwear business called Shitagiya Clove. She holds sessions in the ...
An upcoming trade fair in Tokyo will showcase wearable devices that include underwear that can measure the wearer's heart rate, calorie consumption and back straightness. The machine-washable garment, knitted with conductive metallic textiles, was developed by major underwear maker Gunze Ltd. in collaboration with NEC ...
As 2016 will be the year of the monkey, Japanese underwear makers are gearing up to employ their once-in-12-year sales tactics: marketing red underwear to cash in on a legend that one can stay healthy by wearing such garments in that particular year. Gunze Ltd. ...
Wacoal reaches settlement with U.S. FTC over weight-loss underwear
Wacoal Holdings Corp. said Tuesday it has officially reached a settlement with the U.S. Federal Trade Commission to pay $1.3 million (about ¥150 million) in refunds to buyers of its weight-loss underwear for women. The Kyoto-based lingerie maker agreed in late September to refund buyers ...
Fundoshi: the innerwear sanctum of Cool Biz
Wacoal butts into the retro underwear market with cheeky fundoshi.
Today's J-blip: gas-neutralizing underwear
If a man passes gas into a mesh of ceramic-infused material, has he well and truly farted?
With steteco and haramaki, old men's underwear is young again
As men's undies go old school, will "boxers or briefs" replace "steteco or haramaki"?
