The only clue that this is a soba shop is from the inscription on the noren curtain, but even that I didn't notice until leaving. That's not to say while passing by you don't slow down and look inside in wonder. I had pegged it as a hipster joint; there was an expensive fixed-wheel bicycle chained up outside. The big shop windows reveal a collection of Japanese art and crafts, a few huge bereft tables. It looks like it might be a gallery, but is undecided. It's a curious sight, but not particularly inviting. Don't be put off. Go in. This is a place to write home about.