Business Mar 15, 2014

Companies look to teenage girls for product ideas

Teenage girls around the country are becoming a source of ideas for developing and marketing products in the corporate world.

Language | BILINGUAL May 20, 2013

Product names show language creativity at work

by Mark Schreiber

Recently I was asked to write a blurb for a new liquid plant-nutrient. As soon as I saw the name of the product, 早根早起 （Hayane Hayaoki), I smiled at this example of linguistic creativity.