
Business Mar 15, 2014
Teenage girls around the country are becoming a source of ideas for developing and marketing products in the corporate world.
Teenage girls around the country are becoming a source of ideas for developing and marketing products in the corporate world.
Product names show language creativity at work
Recently I was asked to write a blurb for a new liquid plant-nutrient. As soon as I saw the name of the product, 早根早起 (Hayane Hayaoki), I smiled at this example of linguistic creativity.
Today's J-blip: Anti-Loneliness Ramen Bowl
Is the Anti-Loneliness Ramen Bowl the perfect place-setting for Japan's "party of one" diners?
Cool heat-blockers for summer 2012
It's gonna be a scorcher out there, but at least Japan Inc. has dreamed up a few new fun ways to beat the heat.