Though Japan is still experiencing rainy season, the country is bracing for a super-hot summer. Predicted power shortages and another season of setsuden are raising the demand for products that can help beat the heat without electricity. Here are a few of the more unusual ones.
Frozen beer: Kirin has invented a machine that creates frozen suds on top of your pint. Working rather like a softserve ice cream machine, the device adds a frosty froth to a glass of draft beer. The froth is actually made from beer so that it doesn’t dilute your drink as it melts. According to Kirin, there are currently 252 establishments serving it nationwide, and 91 of those are in Tokyo.
Chilled foods: It’s unsurprising that manufacturers are casting around for unexpected foods to stick in the cool box. Chilled doughnuts have been around for a few years now and have proven to be more than a passing fad. Last year we had chilled Hiroshima okonomiyaki and cold curry. This spring snack giant Calbee brought out Potato Chips Zeitaku (Premium) Vanilla, which, the company claims, taste much better after being chilled in the fridge. There’s even a chilled instant ramen from Nissin (which, strangely enough, was launched in February).