Enthusiasm over new year cards wanes as online options grow
Once a tradition firmly entrenched in the national consciousness, the nengajō (new year cards) is facing extinction. If myriad media reports are to be believed, an increasing number of Japanese are deciding not to send any new year cards to family, friends or acquaintances. Online magazine ...
House of cards: Can traditional New Year’s greetings survive in modern times?
On Jan. 1, legions of Japan Post Co. employees delivered millions of nengajō (New Year's cards) to homes nationwide. Over the next few days, employees at the postal company will sort through many more as they deal with a second wave of belated New Year's ...
Postal workers nationwide do whatever it takes to deliver New Year's greetings on time
Waking up on Jan. 1 is a little like waking up on Christmas morning — there's a palpable sense of excitement in the air as you reach into your post box to discover who has (and who hasn't) sent you a New Year's card. However, ...
Digital tack taken to revive interest in New Year's cards
The tradition of sending "nengajo," or New Year's postcards, has been in decline as people turn to the Internet, social networking and digital gadgets like smartphones instead of putting pen to paper. Japan Post Co., the postal arm of government-owned Japan Post Holdings Co., is ...
It'll be nengajo time soon, and clever entrepreneurs have got you covered.
Real New Year's greetings to virtual addresses
Japan Postal Service acts as a go-between exchanging real cards between online friends.
Best of luck in the year of the tiger
In the year of the tiger, some Japanese businesses have decided to kick it off with inventive giveaways and competitions.
