A sweet hot spring where chocolate lovers can soak it up

Feb 14, 2017

A sweet hot spring where chocolate lovers can soak it up

For Valentine's Day this year, instead of downloading boyfriends or indulging in edible bugs, chocolate lovers can take a dip together at a hot spring in Hakone, Kanagawa Prefecture, filled with their favorite cacao. The event runs until Feb. 28, giving visitors plenty of chances to enjoy ...

A promotional force to be reckoned with

Dec 18, 2015

A promotional force to be reckoned with

"Star Wars" mania has hit a fever pitch in Japan as one cannot go anywhere without seeing merchandise or advertisements for the new movie, the long-awaited seventh installment in the series. Here are just a few of the out-of-this-world merchandise and promotions for "The ...

Growers vie to produce Japan's tastiest, best-looking strawberry

Mar 31, 2015

Growers vie to produce Japan's tastiest, best-looking strawberry

Growers are vying to become the nation's top strawberry brand as demand rises at home and abroad, and amid efforts to promote local produce and stimulate prefectural economies. Often bought as a gift for weddings, birthdays or parties, strawberries can command high prices in Japan: ...

Cracking the feminist psyche, wallet

Dec 28, 2013

Cracking the feminist psyche, wallet

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On the evening of Dec. 19, a Pantene commercial ran on U.S. television that skirted all the formal avenues of parent company Procter & Gamble's typical advertising process. Storyboards weren't pored over in P&G's Cincinnati headquarters. Average Americans didn't provide feedback in consumer research ...