Fujifilm Corp. said Monday it will resume sales of black-and-white film this fall in Japan after a one-year hiatus, in response to calls from fans of monochrome photography. The company began selling monochrome photographic film in 1936 but ceased sales around October last year, citing ...
J. League touts star power and digital marketing developments
For fans of the J. League, there is perhaps no date more anticipated than the opening day of the season. But for those who share a fascination with the rapid evolution of sports marketing in Japan and how it applies to the beautiful game, Christmas ...
Soccer's World Cup detoxifies Russia's global brand
When the last fan files out of Moscow's Luzhniki stadium on Sunday after the soccer World Cup final, Vladimir Putin can bask in the knowledge that his objective for the tournament has been met: Russia has, for now at least, been re-branded. After years when ...
With stunts and viral videos, more brands turn to social media 'influencer' marketing
This spring, Pernod Ricard SA's Malibu Rum paid American singer Nick Jonas to host a competition in Vietnam that began with 33 Instagram stars battling to catch fake pineapples while flying off a giant waterslide into the sea. In one month alone, videos and pictures ...
The latest isn't always the greatest when it comes to technology.
In recent years, more and more corporations have been adding some "sakura" flair to their products. Here are some of the top items that are blooming this year.
New think tank in Japan offers tips on LGBT awareness, market potential
As the nation slowly turns its eye to the concerns and needs of lesbian, gay, bisexual and transgender people, more companies are starting to respect sexual minorities as employees as well as consumers. Given such changes, advertising giant Hakuhodo DY Holdings Inc. launched in June ...
"Star Wars" mania has hit a fever pitch in Japan as one cannot go anywhere without seeing merchandise or advertisements for the new movie, the long-awaited seventh installment in the series. Here are just a few of the out-of-this-world merchandise and promotions for "The ...
Growers vie to produce Japan's tastiest, best-looking strawberry
Growers are vying to become the nation's top strawberry brand as demand rises at home and abroad, and amid efforts to promote local produce and stimulate prefectural economies. Often bought as a gift for weddings, birthdays or parties, strawberries can command high prices in Japan: ...
Young owners of small and midsize businesses from Chubu and other regions are publishing their own English magazine, Indexrights, to market their products abroad. The magazine serves as a tool to attract potential clients overseas, since the companies have insufficient funds to build factories abroad. One ...
Cracking the feminist psyche, wallet
On the evening of Dec. 19, a Pantene commercial ran on U.S. television that skirted all the formal avenues of parent company Procter & Gamble's typical advertising process. Storyboards weren't pored over in P&G's Cincinnati headquarters. Average Americans didn't provide feedback in consumer research ...
Marketing that enters your brain through your nose
The nose knows what it wants, and cutting-edge marketing experts want a piece of the olfactory action.
