Fujifilm to resume sales of black-and-white film in Japan

Business / Corporate Jun 10, 2019

Fujifilm to resume sales of black-and-white film in Japan

Fujifilm Corp. said Monday it will resume sales of black-and-white film this fall in Japan after a one-year hiatus, in response to calls from fans of monochrome photography. The company began selling monochrome photographic film in 1936 but ceased sales around October last year, citing ...

A promotional force to be reckoned with

Film Dec 18, 2015

A promotional force to be reckoned with

"Star Wars" mania has hit a fever pitch in Japan as one cannot go anywhere without seeing merchandise or advertisements for the new movie, the long-awaited seventh installment in the series. Here are just a few of the out-of-this-world merchandise and promotions for "The ...

Growers vie to produce Japan's tastiest, best-looking strawberry

National Mar 31, 2015

Growers vie to produce Japan's tastiest, best-looking strawberry

Growers are vying to become the nation's top strawberry brand as demand rises at home and abroad, and amid efforts to promote local produce and stimulate prefectural economies. Often bought as a gift for weddings, birthdays or parties, strawberries can command high prices in Japan: ...

Cracking the feminist psyche, wallet

Business Dec 28, 2013

Cracking the feminist psyche, wallet

by Lillian Cunningham

On the evening of Dec. 19, a Pantene commercial ran on U.S. television that skirted all the formal avenues of parent company Procter & Gamble's typical advertising process. Storyboards weren't pored over in P&G's Cincinnati headquarters. Average Americans didn't provide feedback in consumer research ...