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April 25, 2024
 

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MARKETING 3

Japan Times
JAPAN / Crime & Legal
Nov 29, 2022
Two more firms raided over alleged bid-rigging in Tokyo Olympics test events
Investigators from the Tokyo District Public Prosecutors Office and the Fair Trade Commission jointly searched advertising agency ADK Marketing Solutions and production company Dentsu Live.
Japan Times
LIFE / Style & Design
Jun 13, 2022
How fashion giants recast plastic as good for the planet
An explosion in the use of inexpensive, petroleum-based materials has transformed the fashion industry, aided by the successful rebranding of synthetic materials into hip alternatives.
Japan Times
MORE SPORTS
Jan 6, 2021
NHL sells division naming rights to corporate sponsors
The National Hockey League, which took a revenue hit last year due to the COVID-19 outbreak, said on Tuesday it has sold the naming rights to its divisions for the first time.
Japan Times
JAPAN / Media / BIG IN JAPAN
Dec 19, 2020
Dissecting Japan's hit products of 2020
While many popular items in 2020 were related to the COVID-19 pandemic, a few surprises attracted attention.
Japan Times
BASKETBALL / NBA
Dec 18, 2020
Social slam dunk: Washington Wizards scoring high with Japanese media strategy
The club has capitalized on Rui Hachimura's first season with localized content that has generated enthusiasm in Japan and drawn praise from NBA officials.
Japan Times
BASEBALL / Japanese Baseball
Aug 21, 2020
Airing games in U.S. only first step in Pacific League's plan to take Japanese baseball abroad
For a nation so famous for its baseball exports — from Hideo Nomo to Shohei Ohtani — Japan hasn’t done a very good job at promoting Nippon Professional Baseball outside its own borders.
Japan Times
SPORTS
Aug 23, 2019
SportsPro names Naomi Osaka the world's most marketable athlete for 2019
Tennis star Naomi Osaka's tops the chart for the "World's 50 Most Marketable Athletes 2019," which was released by SportsPro on Tuesday.
Japan Times
JAPAN
Jul 28, 2019
Cloudiest Tokyo summer in 129 years leaves Japan's retailers hurting
The unusually long and cool rainy season has dampened demand for apparel, furniture and other goods, with some retailers reporting steep drops in sales of merchandise.
Japan Times
BUSINESS
Jul 22, 2019
Uniqlo operator apologizes for saying South Korea boycott won't last long
Japan's largest clothing maker Fast Retailing Co. issued an apology on its Korean website for remarks that angered Korean customers amid the trade spat between Japan and South Korea.
BUSINESS
Jul 9, 2019
Japan grants certification for first time to 'information banks'
The Information Technology Federation of Japan has certified FeliCa Pocket Marketing Inc. and Sumitomo Mitsui Trust Bank as "information banks" to allow companies to use personal data for business purposes.
Japan Times
SOCCER / J. League
Dec 21, 2018
J. League touts star power and digital marketing developments
For fans of the J. League, there is perhaps no date more anticipated than the opening day of the season.
Japan Times
JAPAN / Media / BIG IN JAPAN
Dec 15, 2018
Namie Amuro tops Nikkei Marketing Journal's list of 2018's most popular products and services
Described in its choice for the year's yokozuna (grand champion) as dasa-kakoyosa — something that's behind the times, but cool nonetheless — entertainer Namie Amuro appeared at the top of the Nikkei Marketing Journal's 48th annual Hitto Shohin Banzuke (ranking of hit products) on Dec. 5.
Japan Times
BUSINESS / Companies
Nov 8, 2018
Starbucks to speed up digital services roll-out, CEO says during visit to Japan
Starbucks plans to accelerate the roll out of digital services in Japan by introducing preorders and deliveries via smartphones, as well as cashless payments, visiting CEO Kevin Johnson said Thursday.
Japan Times
WORLD / Politics
Jul 13, 2018
Soccer's World Cup detoxifies Russia's global brand
When the last fan files out of Moscow's Luzhniki stadium on Sunday after the soccer World Cup final, Vladimir Putin can bask in the knowledge that his objective for the tournament has been met: Russia has, for now at least, been re-branded.
Japan Times
BUSINESS / FOCUS
Jul 4, 2018
With stunts and viral videos, more brands turn to social media 'influencer' marketing
This spring, Pernod Ricard SA's Malibu Rum paid American singer Nick Jonas to host a competition in Vietnam that began with 33 Instagram stars battling to catch fake pineapples while flying off a giant waterslide into the sea.
Japan Times
COMMENTARY / World
Nov 19, 2017
The upgrade myth
The latest isn't always the greatest when it comes to technology.
Japan Times
JAPAN
Aug 23, 2016
Survey finds 90% of Japanese parents would be accepting if their kids came out as LGBT
An overwhelming number of parents in a recent survey say they would accept their children coming out as LGBT, though some would do so reluctantly.
Japan Times
BUSINESS
Aug 19, 2016
New think tank in Japan offers tips on LGBT awareness, market potential
As the nation slowly turns its eye to the concerns and needs of lesbian, gay, bisexual and transgender people, more companies are starting to respect sexual minorities as employees as well as consumers.
Japan Times
CULTURE / Film
Dec 18, 2015
A promotional force to be reckoned with
'Star Wars' mania has hit a fever pitch in Japan as one cannot go anywhere without seeing merchandise or advertisements for the new movie, the long-awaited seventh installment in the series. Here are just a few of the out-of-this-world merchandise and promotions for 'The Force Awakens.'
JAPAN / Media / Japan Pulse
Oct 21, 2015
Warning: This viral video of high school girls might make you blush
'Sugar Baby Riri' gets nine-year prison term over romance scam
Mai Watanabe, who went by the moniker “Sugar Baby Riri,” dated older men and swindled them out of money by telling them fictitious heartbreaking stories about herself to gain their sympathy.
Over 40% of Japan's municipalities at risk of vanishing, study finds
Of 1,729 local municipalities nationwide, 744 have been identified as being at risk of disappearing.
Tokyo issues strong warning on yen intervention as currency dips further
Finance Minister Shunichi Suzuki speaks during a meeting with U.S. Treasury Secretary Janet Yellen and South Korean Finance Minister Choi Sang-mok on the sidelines of IMF and G20 meetings in Washington last week.
Princess Aiko makes debut at imperial garden party
Princess Aiko attends an imperial garden party in Tokyo on Tuesday.
Japan's former PM Aso meets Trump for talks on security and economy
Former U.S. President Donald Trump and Taro Aso, vice president of Japan's ruling Liberal Democratic Party, in New York on Tuesday. The Japanese government’s top spokesman on Wednesday played down the meeting as one conducted "in the capacity of one lawmaker" and “without the government’s involvement.”
LDP veteran Nikai's youngest son expected to succeed him in Wakayama
Toshihiro Nikai, former secretary-general of the Liberal Democratic Party, announced in March that he would not run in the next Lower House election to take responsibility for the political funds scandal that rocked his party and his own faction.
New workers name Shohei Ohtani as 'dream boss' for two years running
Shohei Ohtani has been overwhelmingly voted as the “dream boss” for people who started working in April, according to a survey.
A craft beer crawl through Tokyo’s top bars, brewpubs and dives
If all you drink is Asahi, Sapporo and Kirin, you're depriving yourself of some of the best craft beer Tokyo has to offer — and there sure is a lot of it out there.
'Sugar Baby Riri' gets nine-year prison term over romance scam
Mai Watanabe, who went by the moniker “Sugar Baby Riri,” dated older men and swindled them out of money by telling them fictitious heartbreaking stories about herself to gain their sympathy.
Tsukiji 2030s: A stadium, culinary center and transportation hub
A computer-generated image shows redevelopment plans for the former site of the Tsukiji fish market in Tokyo.

Podcast

From easily navigable train stations to the helpfulness of its municipal staff, Tokyo has earned high praise for its commitment to accessibility for disabled travelers.
[Rebroadcast] Japan is doing better on accessibility than you may think

Longform

Later this month, author Shogo Imamura will open Honmaru, a bookstore that allows other businesses to rent its shelves. It's part of a wave of ideas Japanese booksellers are trying to compete with online spaces.
The story isn't over for Japan's bookstores
By Alex K.T. Martin

SUSTAINABLE JAPAN

Vol. 34: Tokyo, a vanguard city for sustainability
Vol. 34: Tokyo, a vanguard city for sustainability

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